Generic consent statements are broad, vague consent notices that fail to provide specific information about what data is being collected, how it will be used, and who will receive it. Examples include statements like ‘We use cookies to improve your experience’ or ‘By using this site, you agree to our data practices.’
Under the GDPR, consent must be specific, informed, and unambiguous. Article 7 requires that consent requests be presented in a clearly distinguishable manner, in clear and plain language. Generic statements that bundle multiple processing purposes into a single consent action do not meet these requirements and may render the consent invalid.
Replacing generic consent statements requires identifying each specific data processing activity and crafting individual consent requests for each. Instead of ‘We use cookies to improve your experience,’ a compliant approach would specify the categories of cookies used, their specific purposes, the data they collect, and which third parties receive the data.
Each processing purpose should have its own consent toggle, allowing users to make granular choices. Consent language should be written at a reading level accessible to the general public, avoiding legal jargon and technical terminology.
Seers.ai replaces generic consent statements with specific, category-level consent options backed by detailed cookie descriptions. Each cookie category includes clear explanations of its purpose and the data involved, ensuring that consent is truly informed. The platform’s pre-built consent templates are designed to meet GDPR specificity requirements while remaining easy for users to understand and act upon.
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