The user interface element (banner or modal) used to collect explicit, granular, and informed consent from users for the deployment of non-essential cookies under GDPR.

The pop-up design is highly scrutinized by regulators to prevent “dark patterns.” It must offer a non-discriminatory choice (e.g., equally easy “Accept” and “Reject” buttons) to fulfill the “freely given” requirement of consent.

Technically, the popup must trigger category-based script blocking via integration with the site’s Tag Management System.

Failure to stop script loading before a clear, affirmative action in the pop-up is a fundamental violation that attracts severe regulatory scrutiny. Seers.ai provides a compliant, customisable pop-up.